Generative Artificial Intelligence (AI) is reshaping the European job market faster than any previous wave of technological innovation. From the creative industries to manufacturing, AI tools are becoming essential instruments of productivity and innovation. As a result, entirely new professional roles are emerging—roles that did not exist even a few years ago. Among them, the…
(by Konstantinos I. Kyritsis, Research & Development Engineer, Code.Hub) AI Creates New Opportunities for Marketers In marketing, speed and effectiveness often pull in opposite directions. Today’s competitive pace and always-on channels pressure teams to produce attention-grabbing content at an ever-increasing rate. The evolution of generative AI presents significant opportunities for marketers to accelerate output without…
Generative Artificial Intelligence (AI) is no longer just a theoretical concept taught in computer science classes or discussed in research papers. Across Europe, vocational education and training (VET) providers are beginning to integrate generative AI into their programmes, transforming the way learners acquire skills and the way educators deliver content. This shift marks a decisive…
Generative Artificial Intelligence (AI) has rapidly emerged as a transformative force across industries, reshaping not only technological development but also the skills required in the labour market. A recent analysis conducted by the GenAISA project, combining survey results from education providers and job market data across Europe, highlights both the progress and the challenges in…
Generative AI is rapidly becoming embedded across workplaces, elevating prompt engineering from a niche technical skill to a basic expectation for many professionals. Once confined to AI specialists, prompt engineering—the art of crafting clear, purposeful instructions to guide advanced AI models—is emerging as an essential capability for virtually any role. As AI interfaces proliferate, knowing how…
AI is transforming the world, the way we work is different, the way we communicate is different and even the way we think is beginning to change. It’s a new technology we must learn and know how to use in order not to fall behind. Cybersecurity, on the other hand, is one, or many, essential…
The second in-person partner meeting of the GenAISA – Generative AI Skills Academy project took place on 18–19 June 2025, hosted by RMIT Europe at their Barcelona office. This productive two-day gathering brought together project partners to evaluate progress, collaborate on key deliverables, and align next steps as the initiative moves into its core development…
A new report by the European Commission’s Joint Research Centre (JRC) titled “Skills for the Future: The Role of Education and Training in Shaping Digital Transition” outlines the critical importance of upskilling and reskilling Europe’s population to meet the demands of a rapidly evolving digital economy. There are numerous projects, including GenAISA, which are trying…
The landscape of generative AI is evolving at lightning speed, and staying ahead means having access to practical, high-quality resources. Thankfully, leading AI organizations like Google, OpenAI, and Anthropic have stepped up with a wave of free guides and whitepapers—covering everything from prompt engineering and agent design to enterprise deployment and AI safety. Whether you’re…
On May 23, the Euskaltel headquarters in Derio will host a new edition of Moodle Moot Euskadi, the annual gathering of the Basque educational community around Moodle, the world’s leading open-source learning management platform. This year’s event is organized by HETEL, supported by the Euskaltel Foundation, and in collaboration with Mondragon Unibertsitatea (MU) and the…
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