Dirbtinio intelekto pavertimas pranašumu: kaip „GenAISA“ padeda rinkodaros komandoms tobulėti
(by Konstantinos I. Kyritsis, Research & Development Engineer, Code.Hub)
AI Creates New Opportunities for Marketers
In marketing, speed and effectiveness often pull in opposite directions. Today’s competitive pace and always-on channels pressure teams to produce attention-grabbing content at an ever-increasing rate.
The evolution of generative AI presents significant opportunities for marketers to accelerate output without sacrificing quality – creating a competitive advantage for early adopters and posing a risk for those who fail to adapt.
GenAISA VET courses, designed for professionals without a technical background, offer an accessible way to explore the latest advancements in AI and discover how they can be applied effectively in the workplace.
How Marketing Teams Benefit from Generative AI
From ideation and image creation to copy refinement, review, and engagement data analysis, GenAISA’s hands-on modules provide practical guidance on using AI to reduce effort from hours to minutes. Effective prompt engineering enhances quality and brand consistency, while analytics modules teach marketers how to validate AI outputs against real performance metrics.
A built-in focus on responsible AI, covering privacy, bias, and disclosure, helps reduce risk and build stakeholder trust.
Strategic Adoption is Key
It is important to note that AI upskilling is not a magical solution. Teams still need clean data, clear briefs, and effective governance. Without ongoing practice, skills can quickly decay, and “tool tourism” – trying every new tool or model – can dilute focus.
Some creative professionals may resist what they perceive as the “automation of creativity,” requiring change management support and clear role definitions. Additionally, vendor lock-in, undisclosed AI use, and biased outputs can pose significant reputational and brand risks if not properly managed.
Despite these challenges, with proper support and training, marketers can use AI to ethically scale personalization, pilot AI-assisted effectiveness testing at scale, and repurpose content across channels with minimal additional effort. This enables adopters to reallocate time from production to strategy, focusing on customer research, positioning, and lifecycle design, where human judgment truly shines.
One Final Word
In this journey, GenAISA VET courses help marketers transform AI from sporadic experimentation into a disciplined capability. When combined with clear KPIs, prompt libraries, and a review-before-publish policy, this training enables marketing teams to turn AI-driven efficiency into sustainable brand and revenue outcomes. Closing this article, we encourage everyone interested in exploring how AI can help support their daily work to join our newsletter to keep up-to-date with upcoming articles and VET courses.
